
our story
Stormcloud Brewing Company began with a shared passion for great beer—and a bit of serendipity. Rick, then head of sales and marketing at a local ski hill, met Brian, a freelance photographer hired for a project. What started as a professional connection quickly turned into a friendship rooted in a mutual love for craft beer and their Northern Michigan community.
As conversations turned into ideas, the two began dreaming about what Benzie County was missing: a place where people could gather over truly great beer. Around the same time, Brian was making a major shift from film to digital photography. With his darkroom suddenly obsolete, he repurposed the space into a home brew lab, diving deep into Belgian-style beer—a nod to Old World brewing traditions with room for creative interpretation.
One of Brian’s first successful experiments was a bold and flavorful brew he named Rainmaker Ale. When he handed a bottle to Rick and they cracked it open—the rest, as they say, is history. That moment was the spark that launched Stormcloud—a brewery born from friendship, creativity, and a love for bringing people together over a well-crafted pint.
The Downtown Pub, Parkview Brewery & Taproom
Before Stormcloud poured its first pint, our Downtown Pub space at 303 Main Street lived many lives. Most recently, it was home to Caddy Shack, a local golf shop, and before that, the beloved 7 Spot Diner—a piece of local history that inspired the name of one of our most popular beers, 7 Spot. With support from a few community investors, we purchased the building and began transforming it into a brewery and neighborhood gathering place. The Downtown Pub officially opened in June 2013, with a newly built brewhouse behind the original structure, housing an 8-barrel brewing system.
As our community of beer lovers grew, so did our need for space. In April 2018—five years after opening our doors—we expanded operations with the launch of a 13,000-square-foot production facility and taproom just up the street on Parkview Lane. This state-of-the-art facility features a 20-barrel brewhouse capable of brewing up to 4,500 barrels annually, along with a Craft Canning System that fills approximately 40 cans per minute.
From a repurposed golf shop to a thriving two-location brewery, Stormcloud continues to grow—fueled by craft, creativity, and community.
The Caddy Shack Golf Shop, in 2013, before our Downtown Pub was built.
Gutting the floor of the ‘Caddy Shack’ to create our dining area at the Downtown Pub.
Co-owners Rick & Brian stand beside investor Jim Kunz in the location of our new production facility c. 2017.
Our Philosophy & Commitment
At Stormcloud, our mission is to craft exceptional beer and delicious bites while cultivating a welcoming space that brings people together—from Benzie County and beyond. Inspired by Belgian tradition and Midwest charm, we strive to foster community, spark connection, and offer a relaxed, come-as-you-are experience for locals, travelers, and outdoor adventurers alike. Whether you're a seasoned enthusiast, beer-curious, or simply here to enjoy good company, Stormcloud is your place to gather, unwind, and raise a glass.
Meet the founders
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Rick Schmitt
CO-FOUNDER & BEER TASTER
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Brian Confer
CO-FOUNDER & HEAD BREWER
Meet the Storm Team
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Jen K.
HR SPECIALIST & CREATIVE DIRECTOR
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VICKI T.
BREWER
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Rachel H.
MARKETING & SOCIAL MEDIA MANAGER
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Bri M.
MERCHANDISE & SPECIAL EVENTS COORDINATOR
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Lisa C.
BREWERY DIRECTOR OF OPERATIONS
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MICHELLE P.
PUB MANAGER
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JOE S.
TAPROOM MANAGER & CLOUDSPOTTER LIAISAN
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Van A.
KITCHEN MANAGER
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JAKE T.
BREWER & CELLAR WORKER
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Bruce M.
FOH MANAGER
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JIMMY H.
ASST. KITCHEN MANAGER
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MEGHAN G.
FOH MANAGER
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ERNESTO C.
FOH MANAGER
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KADIE S.
SERVER
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JACOB S.
LINE COOK
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VICKI J.
LINE COOK
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CONNIE M.
FOH MANAGER
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RAIMI W.
SERVER
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KIMBERLY G.
SERVER
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SOPHIE G.
SERVER
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LOGAN S.
LINE COOK
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SHARON M.
SERVER
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JOEL J.
LINE COOK
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KAYLA C.
SERVER
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STACY D.
SERVER
Have Stormcloud, Will Travel
From Antarctica to Asia, Stormcloud merch has made its mark on every continent. Got a travel shot rocking your Stormcloud gear? Submit your photo below and you might be featured next